What should a sneaker specification include?
Send front, side, back and outsole references where available. Mark the features to keep and the features to change. A reference image alone cannot confirm material composition, cushioning performance or the fit of a shoe.
| Part of the brief | Useful detail | Decision before sampling |
|---|---|---|
| Upper and lining | Material type, color references, panel layout and lining direction | Material samples or substitutions to review |
| Outsole and construction | Profile, tread reference and intended use | Existing component or development requirement |
| Fit and size range | Size system, size breakdown and fit reference | How the sample's fit will be reviewed |
| Branding and packaging | Logo files, placement, labels and box artwork | Artwork approval and available application methods |
What do the factory photos tell you?
The white/navy sport-style sample, grey/black lifestyle sample and sample-room shelves show footwear directions available for discussion. They are visual references, not a promise that every style, logo or component shown is available for a new order.
Ask the team to identify a relevant sample before choosing a development direction. Confirm construction and material details rather than inferring them from a photograph.
How should you review a sneaker sample?
Review fit and appearance against the brief, then record changes to panel shapes, colors, stitching, branding and outsole details. Agree any necessary material or product testing for the intended market before production.
- Record comments against a specific sample version.
- Confirm the reference color and size system instead of relying on a screen image.
- Agree any performance claim and its supporting test before using it in product marketing.
What to send for a project review
- Sport-style or lifestyle direction and reference images
- Upper, lining and outsole requirements
- Logo files, label placement and packaging
- Quantity by style, color and size; destination market
- Target price, sample review process and timing
Questions buyers ask
Can I start from an existing sample and change the branding?
Send the sample reference and requested changes. The team will confirm whether that style, its components and the proposed branding can be used for your project, together with quantity and sampling conditions.
Does a sport-style sample prove sports-performance specifications?
No. Appearance does not establish cushioning, slip resistance, durability or suitability for a particular sport. Agree the intended use, specifications and any necessary tests for your product.
Can colors and sizes be mixed within 100 pairs?
Send the proposed breakdown. The feasible split depends on the chosen style, materials and component minimums, and must be confirmed before ordering.
